Call for Papers (Issue No. 32) PDF Print E-mail


Special issue: Social Media applied to Tourism and Hospitality

The society of today is characterized by creativity and innovation, whether in business or in technology. This situation leads to new forms of complexity and knowledge in several areas of society and in various sectors of activity, such as management, hospitality, marketing, tourism, among others.
One of these is social media, which have been investigated in the context of hospitality and tourism. Social media has had a huge impact in the tourism industry, in general, and in the hospitality, in specific.

Currently, tourists frequently count on social networks to provide information about a touristic product or destination as a decision support tool to contribute to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about the tourist services, for example hotels, restaurants, airlines, car rental services, events or auxiliary services, all of which contributes to define online reputation of a tourist destination.
There are some aspects of social media, which can be developed in scientific terms, such as user-generated content, mobile strategies, social media analytics, among others.

For this special issue, we welcome submissions that explore the all facets of online social media in tourism and hospitality, providing original viewpoints and/or innovative empirical research. Therefore, we invite national and international researchers, postgraduate students and educators to share their research. Empirical and conceptual papers, as well as case studies, are welcome.

Papers can include, but are not limited to the following topics associated to Social Media in Tourism and Hospitality:
• Co-creating value using Social Media marketing
• Comparison of different types of Social Media platforms
• Business Intelligence and Data Mining
• Customer engagement strategies using social media
• Digital Communication
• Digital Reputation
• eBusiness Models
• eStrategy
• e-WoM
• Impacts of social media on business value and performance
• Impacts of social media on customer behaviour
• Information acquisition and dissemination in social media
• Mobile Marketing
• Mobile social media strategies
• Search Engine Advertising
• Search Engine Optimizing
• Social Media Adoption, Use and Potentialities
• Social Media analytics
• Social media and human resources management practices
• Social Media Influencers
• Social Media Marketing
• The role of social media in sales and marketing
• The role social media in travel planning and decision making
• user-generated content
• Web Analytics
• Web Performance Measurement

Papers submitted should have between 5000 and 7000 words, including references and appendices. The papers may be written in one of the following languages: Portuguese, English or Spanish.

The deadline for submission is the 17th October 2017.

Please follow our Guidelines for Submission available on the journal webpage . On our website you have access to the archive of previous issues.
Manuscripts which are not formatted according to the journal’s guidelines will not be accepted.

Submission of a manuscript will be held to imply that it contains original unpublished work not being considered for publication elsewhere.

Manuscripts should be sent to the editors: This e-mail address is being protected from spambots. You need JavaScript enabled to view it . All manuscripts will be subject to a double blind review process.

Dos Algarves: A Multidisciplinary e-Journal has an international Scientific Advisory Board, double blind peer review, follows an open access policy and is available at DOAJ – Directory of Open Access Journals, CiteFactor, EBSCO and Latindex.

We look forward to receiving your papers.
Best Wishes

The guest editors:

Célia M. Q. Ramos
Carlos Sousa
Ana-Maria Casado Molina